Takeaway.com is a leading online food delivery marketplace in Continental Europe, connecting consumers and restaurants through its platform in 9 European countries and Vietnam.
You figure out how the user navigates our web and app applications, find the pain points and help erase them. A/B testing is one of the methods you use to collect quantitative data. You know that data does not just fall from the sky (or from a tracking script) so you are savvy enough to identify, track, and manipulate the data you need to optimize the user experience and increase results through all marketing channels and platforms.
Improve the implementation of general and event tracking in web and apps
Help other departments understand and use the data we collect, set up dashboards and improve data quality where needed
A day in the life ofBefore everyone is in you check the conversions rate of yesterday, you check if anything unusual can be observed. You verify the running A/B Tests and take the proper action required. Together with the Conversion Team decide what each one will do today. Today you analyse the customer funnel you have set up the week before, you find qualitative insights to understand the reason why the exit rate is so high in in stage 4 of the funnel. You share these insights with the Online Marketing team to help them optimise their campaigns. Next, you answer questions from the apps team about how customers are using their user accounts, so you have to help them set up some event tracking. You finish your day by building a simple A/B Test that might increase the SEO landing pages, with a little luck you can set this one live the next day when a peer has reviewed it.
You are part of the Conversion Team which has the goal to understand the customer better than he/she knows him/herself. Their path leads them from tracking to analysis to testing their findings using A/B Testing. They are the drivers of data driven optimization within the different development and marketing teams. The team works in an agile way using KANBAN. The team is split between the offices in Amsterdam and Berlin, they have daily calls and visit each other from time to time in the other offices.
Takeaway.com is the leading food ordering website in Continental Europe, with a proven business model that provides an effective revenue stream for restaurants and convenience for consumers. Headquartered in Amsterdam and with established operations in 9 countries across Europe and Vietnam, our business has grown rapidly in recent years. With almost 50 million orders and double-digit growth we are the fastest growing player in many markets and still see a lot of untapped potential.
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Please also refer to our general privacy statement.